Why Gen Z don’t exist – at least not the way you think.

We might have got it all wrong. When delving into the concept of how each generation develops its distinct personality traits, Thomas Erikson discovered that the way we understand Gen Z, actually is a misunderstanding. We tend to categorize individuals into groups like Boomers, Gen X, Millennials, and Gen Z based on a list of characteristics. But what if we assign these traits solely based on their birth year, without considering their true personalities? And what if we misinterpret the younger generations the most? Join Thomas Erikson and find out what he learned about Gen Z Thomas Erikson is a Swedish behaviorist and the bestselling author of the Surrounded by-books, a series about human behaviors and communication. The series, including Surrounded by Idiots, has been translated to 50 languages.

He is also a highly sought-after public speaker and gives 120 keynotes per year on topics such as human behaviors, communication, self-awareness, manipulation, narcissism and leadership.

From his home office, Thomas is a coach and mentor for high level executives and entrepreneurs all over Europe.

His mission is to make people’s lives easier on a daily level by making them aware of themselves. But also to help them to a better understanding of what it takes to achieve the best possible ground for effective communication.

He lives by the simple but useful quote: You can’t change somebody else, but you can change yourself.

Fun fact: Thomas is a true anglophile. He is a passionate gardener, loves topiary: if he could wear tweed the full year he would. He is also a collector of old Land Rovers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.